Law Firm SEO

Having a website is one thing. Being found is another.

We build the SEO foundation your firm needs so Google and AI search tools can understand who you are, what you do and where you practice.

Help Me Improve It
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A better starting point

Not a vague SEO package. A foundation that actually makes sense.

New and solo law firms don’t need a long list of marketing promises. They need the search basics done correctly from the start — so the website has a real chance of being found by the people it’s meant to help.

That’s what our SEO foundation is for. Keyword research, local setup, technical basics and the structure search tools need to understand your firm. Then, if and when you’re ready to grow, we can keep building from there.

Law Firm SEO Foundation

The setup your new site needs so it can be understood, indexed and found locally.

  • Keyword research
  • Practice-area keyword mapping
  • Local SEO setup
  • Metadata, page titles and descriptions
  • Internal linking
  • Sitemap
  • Google Search Console
  • Google Business Profile optimization
  • Local service and location targeting
  • Basic structured data / schema
  • Indexing checks
  • Technical SEO
  • Initial content strategy

SEO Growth

Optional, ongoing work for firms that are ready to keep building visibility after the foundation is in place.

  • Monthly articles
  • Practice-area pages
  • Location pages
  • Google Business Profile content
  • Internal linking
  • Search performance monitoring
  • Content refreshes
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What makes sense now

Not every new firm needs this on day one. We’ll help you decide what makes sense now and what can wait.

Already online?

We can improve the site you already have.

If your firm has been around for a while but your website isn’t bringing in the right people, we can help with that too. That may include improving your SEO, adding or strengthening practice-area pages, improving local search visibility, fixing technical and indexing problems, or building content around the searches potential clients are actually making.

Let’s Look At My Website

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Let’s make it easier for clients to find you.

Tell us about your firm and the searches you want to show up for. We’ll help you figure out what comes next.

Help Me Improve It

SEO works best with a solid website and reliable hosting. See Law Firm Websites and Website Hosting.

MoreMax Online

Websites, hosting and SEO for new and growing law firms.

MoreMax Online is a website, hosting and digital launch service from MoreMax, a cybersecurity‑first Microsoft 365 and technology partner for small law firms.